Backlinks- Use it as the major tool to market online! - Local Web Geek

While marketing in the non-Internet world has become increasingly cut-throat, with smaller businesses suffering from a lack of advanced marketing techniques, marketing on the internet is much more accessible to the average person. The average small business in the real world will invest in printed coupons and the occasional sale to make ends meet. Most likely, it will never generate enough revenue or exposure to rival a larger business, and just to make it through the year is a great accomplishment. This is why many potential start-ups will begin on the internet instead. With innovative techniques like backlinks and social bookmarks, small businesses are much more likely to make it big. Without spending more money on signs, posters, and newsprint ads, small businesses might only buy a small amount of useful software to start their internet marketing campaigns. While there is a variety of software at multiple tiers of pricing, most people start free or with free trials.

Backlinks, on the other hand, can still be created without any software. It is based on a very simple mechanism that used to be used to create blogging communities. Now, it is mostly a word used in SEO marketing jargon to describe the process that occurs when a site links to another site. Simple, right? It sounds simple enough, and hence it starts simple enough. When covering all corners of SEO marketing, though, this technique can be applied to more complex plans that require more skill and preparation. While there is much debate over these, the fact is that these techniques benefit anyone hoping to start a business from scratch on the Internet. Most small businesses, after all, decide to sell a niche product that wouldn?t easily be found in larger stores. Or, the larger online stores do not provide decent customer service or variety for this particular product. Hence, selling this product is profitable and small businesses can compete alongside larger businesses.

Many new businesses are taking this route, however, so good SEO marketing is a must. Use backlinks by creating well-run blogs on various blogging platforms. These blogs should look like any other blogs, except that they have links embedded in their text posts. These text posts describe the product that the niche site in question is selling, and hence anyone who decides to buy something of this nature can read the text post and then click on the links in it. Much traffic can be generated this way, so don?t just think of the blogs as dummy sites to add to your niche site?s page rank on various search engines. While that is the most efficient way to use the created backlinking networks, it is also useful to generate blogs that are actually useful. After all, no one said you couldn?t stay classy while starting a small business. If it?s something you?re really interested in, you should definitely talk to more people about it by starting blogs that will draw them into your vision of your product in relation to the real world.

Source: http://www.localwebgeek.com/backlinks-use-it-as-the-major-tool-to-market-online/

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Gilda's Club chapter in Wis. sticks with name

MADISON, Wis. (AP) ? Stung by the overwhelmingly negative reaction to removing the name of original "Saturday Night Live" cast member Gilda Radner from a cancer support group's title, a Wisconsin chapter is borrowing one of the comedian's catch phrases for its next announcement: Never mind.

Gilda's Club Madison will remain just that, group leaders told The Associated Press on Wednesday. The board voted last week to keep the name after an avalanche of criticism in November when it announced it was switching to the more generic Cancer Support Community Southwest Wisconsin, in part out of concern that young people today were unfamiliar with Radner, who died of ovarian cancer in 1989.

"It really struck a chord with folks and all of us agreed we want people to come to Gilda's and get the help that they need," said Wayne Harris, chairman of the board for the Madison chapter. "If this is what it takes to make that happen, we're all as a group happy to make it happen."

The intention of changing to a broader name was honorable, Harris said. "In retrospect, we probably should have thought that through or understood it more," he said.

Anger over the name change, which was supposed to take effect this month, came from members of the local Gilda's Club chapter, fans of Radner who saw it as a slight to a woman who confronted cancer with dignity and humor, leaders of other clubs who reaffirmed their commitment to keeping the name, as well as Radner's husband, actor Gene Wilder.

"We started receiving emails right away," said Lannia Stenz, director of the Madison chapter. "For the most part it was simply asking 'Why did you do this? Please reconsider.' It was really, truly passionate feedback. We had some people who were angry but at the base of everything it was the love of Gilda and her story."

Reaction to the news led to a flurry of positive comments Wednesday on the Gilda's Club Facebook page and on Twitter.

"At the end of the day it's a good win," said LauraJane Hyde, who runs the Gilda's Club chapter in Chicago. "Gilda's roots were improv. As she would have said, 'Make mistakes work for you.'"

Ron Nief, a professor at Beloit College in southern Wisconsin who has made a career out of studying how generations view the world differently, said he was glad to know that Radner still resonates with people and has not been forgotten.

But Nief also said he thought the decision to keep the name was more about securing future donations and less about honoring Radner.

"They are an organization that does very good work and in order to do it they have to raise money and the name is related to their ability to raise funds," Nief said.

Stenz, leader of the Madison chapter, said the potential loss of donations "was not as much of a factor in our decision to retain the name." She said it was driven more by feedback from its board, Gilda's Club members and people in the community.

Stenz and Harris said the goal of the name change was always about making clear the group's mission, not to remove Radner's memory.

"We were just talking about changing the name that we went by legally," Harris said. While Radner would have still been a part of the organization, "in the end, they want to see Gilda's name out front," he said.

Paintings and drawings of Radner line the walls of the Madison-area chapter, which is located in the suburb of Middleton. One depicts her on top of Madison's state Capitol. Another imagines her sitting along the shores of Lake Mendota on the University of Wisconsin-Madison campus.

The meeting rooms are named after her "Saturday Night Live" characters, including New York-street smart reporter Roseanne Roseannadana; speech-impeded talk show host Baba Wawa, a parody of Barbara Walters; and out-of-sync editorialist Emily Litella who would say, "Never mind," after being told of her confusion.

Radner was diagnosed with ovarian cancer in 1986. She sought support from The Wellness Community in California, and in 1991, her friends and family started Gilda's Club on the East Coast to honor her legacy. The name was inspired by something Radner said after her diagnosis: "Having cancer gave me membership in an elite club I'd rather not belong to."

Gilda's Club Worldwide merged with The Wellness Community in 2009, and the joint headquarters in Washington changed its name to the Cancer Support Community. Local chapters were given the choice of keeping their names or changing it. Of the 53 chapters worldwide, 23 are known as Gilda's Club.

Together, the chapters deliver $40 million a year in free care to about 1 million cancer patients and their families, said Linda House, executive vice president of the national Cancer Support Community. The Madison chapter has about 2,200 members.

Stenz said she hoped the Madison community that Gilda's Club serves will embrace its decision to keep the name.

As far as lessons learned from the experience, Harris had a simple takeaway: "We're not changing our name again."

Source: http://news.yahoo.com/gildas-club-chapter-wis-sticks-name-171947151.html

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Synchrotron infrared unveils a mysterious microbial community

Wednesday, January 23, 2013

In the fall of 2010, Hoi-Ying Holman of the U.S. Department of Energy's Lawrence Berkeley National Laboratory (Berkeley Lab) was approached by an international team researching a mysterious microbial community discovered deep in cold sulfur springs in southern Germany.

"They told me what they were doing and said, 'We know what you contributed to the oil-spill research,'" recalls Holman, who heads the Chemical Ecology group in Berkeley Lab's Earth Sciences Division. "They wondered if I could help them determine the biochemistry of their microbe samples."

Holman had co-authored a report in Science about bacteria in the Gulf of Mexico that thrived on the Deepwater Horizon oil plume. Using infrared spectromicroscopy at the Berkeley Synchrotron Infrared Structural Biology (BSISB) facility, which she directs at the Advanced Light Source (ALS), Holman helped determine how the novel bug obtained energy by eating the spilled crude. No stranger to subsurface bioscience, Holman would soon add a new actor to her cast of remarkable microbes.

Not extreme, but weird anyway

The name Archaea means "ancient things," but Archaea were recognized as a distinct domain of life less than forty years ago. First thought to be exclusively extremophiles ? lovers of boiling hot springs, deep-sea black smokers, acid mine runoff, and other inhospitable environments ? more and more archaea are found thriving in moderate and cold environments, almost always as minority members of much larger microbial communities.

A unique exception to this pattern was discovered less than 10 years ago in the Sippenauer Moor in Germany. In microbial mats in this cold sulfur spring's outflow, the SM1 Euryarchaeon lives in roughly equal abundance with bacteria in a community that forms symbiotic "strings of pearls": the archaea fill the "pearls" and filamentous bacteria cover the pearl surfaces and form strings between them. The two kinds of microbes were assumed to be syntrophic ? dependent on each other for nourishment ? but the biochemical details were a mystery.

Christine Moissl-Eichinger of the University of Regensburg was among the SM1 Euryarchaeon's discoverers. Before long what she calls "another amazing lifestyle" of the new archaeon emerged; biofilms that grew deep below the surface of another cold sulfur spring, the nearby Muehlbacher Schwefelquelle. Moissl-Eichinger and her team collected samples of the slime-like biofilm ? which first seemed to be pure SM1 ? on net traps underwater.

To augment their already extensive research, Moissl-Eichinger and Alexander Probst of her staff brought the Regensburg samples to Berkeley Lab, initially attracted by the PhyloChip, a DNA microarray invented by Berkeley Lab's Gary Andersen and Todd DeSantis and their colleagues. Because the PhyloChip probes for the 16S rRNA gene, found in all Bacteria and Archaea, it can quickly and accurately sort through all known species in a sample ? including those, like SM1 and many other microorganisms, that can't be grown in culture.

Probst and DeSantis, both now with Second Genome, Inc., and Andersen were joined by Kasthuri Venkateswaran of the Jet Propulsion Laboratory, a member of NASA's Biotechnology and Planetary Protection Group. Probst wanted to know who was living where in the subsurface sulfur-spring samples; Venkateswaran's interest is understanding the role of Archaea in space and analogous sites. Although SM1 was by far the dominant species in the subsurface community, they found that small amounts of other archaea were present as well ? and about five percent of the community consisted of bacteria.

Bring on the synchrotron

Led by Andersen, the PhyloChip's inventors had contributed to the oil-spill research, and their previous association with Holman brought her and her BSISB colleagues aboard the SM1 research team.

"Lots of biochemical techniques can tell you what's in a sample ? lipids and carbohydrates, for example ? but just because they're there doesn't mean they interact," says Holman's colleague Giovanni Birarda, a member of the BSISB staff. "Synchrotron radiation?based Fourier-transform infrared spectromicroscopy ? SR-FTIR ? takes images and spectra of the same sample, so you can map the chemical relationships by combining the images with spectra that identify where the archaea and bacteria are."

Holman says, "The main difference is in their membrane lipids. Bacterial membrane lipids consist of fatty acids with long alkylic chains" ? functional groups of singly bonded carbon and hydrogen atoms ? "which have only one to two terminal methyl groups," groups with one carbon and three hydrogen. "By contrast, archaeal membrane lipids generally consist of branched and saturated isoprenes" ? a more complex common hydrocarbon ? "and are relatively less alkylic but have more methyl groups."

By revealing the bright spectral signals of alkylic and methyl groups, together with sulfur functional groups, synchrotron FTIR unambiguously identified the sulfate-reducing metabolic activity of the bacteria within the SM1 samples. The archaeal cells themselves showed no such activity, leading the researchers to posit a thriving mutual metabolism of the archaea and bacteria.

In many cases, such syntrophy requires close physical association. Covering the surface of each SM1 cell the researchers found spines made of three protein strands, equipped with terminal hooks where the strands divided. Moissl-Eichinger named them hami, Latin for barbs or hooks. These "nano-grappling hooks" apparently hold the microbial partners together, working in synchronization. The major hami protein is unlike any known proteinaceous archaeal or bacterial filaments.

How SM1 Euryarchaea interact with their bacterial partners may be a model for understanding other syntrophic relations essential to the carbon and sulfur cycles on which Earth's life depends. So far found in just two sites in Germany, the species is the only example yet of an archaeon that dominates a biological ecosystem ? but related species have been found in sulfur springs as far afield as Turkey and may be widespread.

DOE's Office of Science supported building and equipping the BSISB and also supports the ALS. For additional information, see below.

###

DOE/Lawrence Berkeley National Laboratory: http://www.lbl.gov

Thanks to DOE/Lawrence Berkeley National Laboratory for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/126397/Synchrotron_infrared_unveils_a_mysterious_microbial_community

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Women face celluloid ceiling in U.S. film industry, study finds

(Reuters) - Women lag far behind men in reaching the top jobs in the film business as a study on Tuesday found only 9 percent of directors of the top 250 grossing Hollywood films in 2012 were women - the same level as 15 years ago.

The figures from the Center for the Study of Women in Television and Film at San Diego State University were released a month ahead of the Oscars, where no women have made the shortlist for best director.

"Zero Dark Thirty" is the only movie nominated for a best picture award to have been directed by a woman - Oscar-winning Kathryn Bigelow who was the first and still only female director to win the best director award, in 2010, for "The Hurt Locker." Bigelow was not nominated this year in the best director category

Martha Lauzen, executive director of the Center for the Study of Women in Television and Film, said the number of women directors of top films was up from 5 percent in 2011 but back at the same level as in 2008 and even 15 years ago.

She said the percentages had bounced between 5 percent and 9 percent for the past 15 years with the exception of 2000 when women accounted for 11 percent of directors.

"The bottom line is that the percentage of women directors has been declining for the last 5 years," Lauzen told Reuters.

She said women's representation in key positions in the film industry was important not only as an employment issue but also as a larger cultural issue as people tended to gravitate to creative projects that reflected their own personal reality.

"If (white) men are directing the vast majority of our films, the majority of those films will be about (white) males from a (white) male point of view," said Lauzen.

"Increasingly, this perspective does not reflect the community of filmmakers in this country or the community of moviegoers."

The survey found that in 2012, women made up 18 percent of directors, executive producers, producers, writers, cinematographers, and editors working on the top 250 U.S. grossing films. This was unchanged from 2011 and an increase of 1 percentage point from 1998.

Women were most likely to work in the documentary, drama, and animated film genres. They were least likely to work in the action, horror and sci-fi genres.

A second survey released this week by the Sundance Institute and Women in Film Los Angeles also found women lagged men in the industry, but the numbers were not as bad in the independent film world.

The survey found women made up 29.8 percent of 11,197 directors, writers, producers, cinematographers and editors on films between 2002 to 2012 at the Sundance Film Festival in Utah, the world's leading showcase for independent film.

"This data shows us that there is a higher representation of female filmmakers in independent film as compared to Hollywood - but it also highlights the work that is still to be done for women to achieve equal footing in the field," Cathy Schulman, president of Women In Film Los Angeles, said in a statement.

Film industry professionals, many of them women, suggested to organizers of the survey that steps to address the "celluloid ceiling" could include mentoring and encouraging early career women, improving access to finance and raising awareness of the problem.

(Reporting by Belinda Goldsmith, editing by Jill Serjeant and Cynthia Osterman)

Source: http://news.yahoo.com/women-face-celluloid-ceiling-u-film-industry-study-204027487.html

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Tips For Your Home Improvement Project! | OK Heyday.com

TIP! If you should happen to spot a water leaking from below the sink or under the tap, it is best that you do not try to patch up the leak yourself. For now, make sure you catch all the leaky water until a plumbing professional can come over and properly fix the problem.

Home improvement can be a great endeavor to begin, no matter how much knowledge or skill you have associated with it. TV shows make it look easy, but it?s not. Home improvement is more than large jobs. Keep reading to see all of the potential things you can try out.

TIP! Take care to confirm that your contractor has listened to your instructions. You need to trust your contractor and make them listen to your concerns.

For a quick makeover for your home, try adding new paneling on your walls. Putting up new paneling is a simple way to transform your home, and if you aren?t happy with the results, you can always remodel again without causing much damage.

TIP! Once your new flooring is put down, a good tip to keeping it clean is to put in a rule that no shoes should be worn on it. Instead, have guests and other household members take of their shoes when they walk into your home.

You should have a detailed plan and idea of how much money your home improvement project will cost. Do this before starting any work. You can save a lot of money if you buy your materials in a bulk fashion. Sometimes, the materials or equipment you require are not available immediately. Lack of planning and having to wait for materials can end up costing more money and delay progress.

TIP! You use the areas between ceiling rafters and floor joists to store building materials. A little effort goes a long way and you can store sections of molding and other longer building materials out of your way.

It doesn?t take a large amount of money for a new kitchen look. Just a bit of paint can really change things up. There are several kinds of finishes that can be used on cabinetry. So, research techniques online, pick the one that works best for your space and do-it-yourself to save money and update your style.

TIP! One way to add a little personality to an otherwise boring room is to use bold prints. Put some type of exotic animal print on accessories in your living room to get the pizzazz you desire.

Give the bubble in your old vinyl floor covering a shot! If there is a bubble in one of these floors, you can slice it open and let the air out. It will flatten the offending bubble. Glue it down after you cut into it to make it stay down. Purchase the type of glue that fills a syringe to complete your project.

TIP! Staining the floors of your basement makes for an easy facelift. Staining a concrete floor is not only stylish, it is cheaper than replacing it.

Armed with some research, just about anyone can be successful at some type of home improvement project. It takes some knowledge for the fundamentals so you can do things correctly; however, you don?t need to be a professional unless you want to be. Simply keep the information you learned here in mind, and start renovating!

Source: http://okheyday.com/tips-for-your-home-improvement-project/

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Retail sales: Canadian shoppers have calmed down - Business ...

Here at Maclean's, we appreciate the written word. And we appreciate you, the reader. We are always looking for ways to create a better user experience for you and wanted to try out a new functionality that provides you with a reading experience in which the words and fonts take centre stage. We believe you'll appreciate the clean, white layout as you read our feature articles. But we don't want to force it on you and it's completely optional. Click "View in Clean Reading Mode" on any article if you want to try it out. Once there, you can click "Go back to regular view" at the top or bottom of the article to return to the regular layout.

(Eric Thayer/Reuters)

To recap:

• Retail sales edged up 0.2 per cent in November, the fifth consecutive month of increases, Statistics Canada said this morning.
• Most of the growth came from autos and auto parts, which recorded a healthy 1.8 per cent increase, as well as electronics and appliances, whereas most other store types registered declines.
• In terms of volume, sales were up 0.8 per cent.
• October retail activity was revised down to 0.5 per cent from a previous estimate of 0.7 per cent.

What the analysts are saying:?

• CIBC?s?Emanuella Enenajor credited Black Friday for Canadians spending on electronics,?home furnishing, sporting goods and hobby stores, and generous discounting for contributing to relatively high sales volumes.
• TD?s?Leslie Preston calculated that, with the downward revision for October, consumer spending in the last three months of the year will likely come in at 1.9 per cent, a much more subdued pace than the 3.8 per cent registered between July and September. That?s all good, though: slower spending will help households draw down their debt, while low interest rates and a decent labour market will ensure Canadians don?t suppress their shopping instincts entirely. ?
  

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Source: http://www2.macleans.ca/2013/01/22/canadian-retail-sales-thank-goodness-for-black-friday/

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Pocket (for Mac)

Pocket, the cross-platform bookmarking service formerly known as Read It Later, is now available to OS X?users. Like the browser extension and mobile apps, Pocket for Mac lets users save Web pages, video clips, and images to their accounts and access them at a later time.

So why would you use Pocket for Mac desktop client instead of the browser-based Pocket? The tweaked user interface features an improved icon layout and, more importantly, you can access content without an Internet connection. Previously, the only way to view your saved clips was to log into the Pocket website. Pocket for Mac may prove a highly valuable tool if you're a frequent Web reader.

Getting Started With Pocket
You're prompted to sign into your Pocket account, or create one, after you launch Pocket for Mac. You then arrive at a screen that's vertically split into two portions. The left column is your List of saved content. The larger, right area is where Pocket display content. You're given two options after logging in: "Save From Browser" and "More Ways to Save."

The former takes you to getpocket.com/add where you can install a Safari browser extension. Once the extension is installed, you can save any page to Pocket by clicking the Pocket icon located left of the browser's address bar. You can also add tags that should help you better organize content. The latter option displays the many ways you can save to Pocket via third-party apps (there are over 300 in total including the likes of Dolphin Browser HD?and Flipboard)

The Pocket for Mac Experience
Pocket for, regardless of which platform, pushes articles, images, and more to your Mac desktop. The pages, meme images, and other interesting online finds that I'd previously saved using mobile apps populated my Pocket for Mac library soon after I connected my Mac to Wi-Fi. Like the Pocket mobile apps, Pocket for Mac displays web pages (and video clips!) in a stripped down view that eliminates visual clutter and focuses on what's on hand. You can, of course, click an icon that lets you view full pages. However, video, unlike images and web pages, isn't available for offline playback. That may prove an irritant to the YouTube crowd, but you can watch your favorite saved clips when you take your Mac back online.

Pocket also includes a number of tools designed to enhance the app's usability. You can also archive, filter, search, and share content, which makes managing and distributing content a breeze.

The Wrap
Between our laptops, smart phones, tablets, and other Web-enabled devices, we read and view lots of online material?Pocket gives users away to not only save their favorite clips for reading at a later time, but manage them as well. If you're a Mac user who loves clipping and sharing the Web, consider Pocket an essential app.

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